This sound is generated automatically. Let us know if you have any feedback.
Dive Summary:
- Maverik adds Fuel Payment Technology by Relay Payments at its 86 locations that have commercial fueling lanes, according to a Jan. 9 announcement.
- Relay’s cardless shopping platform offers diesel drivers a safer means of filling up that avoids credit card skimming. Users also have access to fuel discounts, price lists and route planning options through the platform.
- Maverik is the latest c-store retailer to partner with Relay, connecting Yesway and Pilotboth started working with the tech company in 2023.
Dive Insight:
Maverik’s partnership with Relay continues a busy year for the c-store retailer’s truck division. In July, the company partnered with trucking technology company TruckSmarter to offers commercial carriers that feed discounts, as well as the ability to find and book loads and improve their cash flows. About a month later, Maverik brought the payment processor by Comdata fleet and fuel cards in 86 locations.
Using Relay’s platform, professional drivers who stop at Maverik also have access to controls, transparent fees and a 24/7 US-based customer support team. Those drivers can also keep any discounts they’ve already negotiated with Maverick, according to the release,
“Partnering with Relay allows our current commercial customers to take advantage of its digital and convenient product, while also inviting Relay’s network of drivers, who may be new to Maverik, to enjoy our best-in-class locations and make economy at the pump”. Kerby Cate, Maverik’s director of commercial fuel marketing, said in the release.
Atlanta-based Relay Payments, founded in 2019, first introduced its digital payment solution to eliminate long delays that forced drivers to wait hours for payment approvals and authorizations. The company has more than 350,000 drivers, 90,000 carriers and 1,500 truck stops in its network.
Salt Lake City-based Maverik has more than 400 convenience stores in 12 western states. It also operates more than 400 Kum & Go stores after acquiring the Iowa-based retailer in 2023.