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Dive Summary:
- TravelCenters of America partnered with payment technology company AtoB to accept the company’s fleet fuel card in all its travel centers nationwide, according to a recent announcement.
- The partnership means AtoB users can get a fuel discount of 42 cents per gallon on average every time they fill up at a TA, TA Express or Petro mall. AtoB fleet fuel cards can also prevent fraud at the pump and enable customized controls for more efficient fleet management.
- Retailers have been working for years to modernize fuel payment options, as have some traditional methods prone to credit card fraud.
Dive Insight:
C-store operators such as RaceTrac, Sheetz, Rutter’s, Kwik Trip, Kum & Go, Yesway and Casey’s General Stores have used AtoB’s platform in the past, according to the technology company’s website. For TA, the change represents another way for the company to improve its guest experience and better serve its fleet customers and professional drivers, CEO Debi Boffa said in the release.
“AtoB is a platform that will save our customers time and money, and we are pleased to partner with a company that is leading the way in digitizing and modernizing the trucking industry,” said Boffa.
In addition to preventing fraud and improving fleet management, AtoB’s platform — particularly through its mobile app — allows drivers to see which nearby stations offer the best fuel prices and cost savings, according to the release. Members participating in the AtoB benefits program can also receive savings on tires and vehicle maintenance.
TA’s digitization of its fleet payments comes just weeks after parent company BP named a new chief technology officer. In addition, earlier this year BP launched rebranding of TA suburbs on her own banner and revealed that she is in the process updating its rewards program and mobile app.
Headquartered in Westlake, Ohio, TravelCenters of America has more than 300 locations in the U.S. and continues to grow with an additional 20 locations opening this year.