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Dive Brief:
Dive Insight:
Enhanced payment security is one of the top features customers value when visiting c-stores. Specifically, nearly 80% of consumers said they value secure payments and avoiding credit card skimming devices at the pump — up from 70% in 2022, according to Research Dover Fueling Solutions since the beginning of this year.
When using the relay, Saying yes Customers can now show their payment code to the clerk to purchase their diesel. Relay’s mobile app features savings and discounts, as well as a route planner, rewards platform, pricing transparency, customizable spending controls, driver policies and access to customer support.
“Card skimming continues to be a significant problem for the industry, costing fleets thousands each month,” Relay co-founder and CEO Ryan Droege said in the release. “Because Relay’s technology bypasses cards entirely, fleets and drivers can have peace of mind when paying with our solution.”
Atlanta-based Relay Payments, founded in 2019, first introduced its digital payment solution to eliminate long delays that forced drivers to wait hours for payment approvals and authorizations. The company brought its platform to more than 800 pilot travel centers earlier this year.
Based in Fort Worth, Texas Saying yes operates 426 convenience stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska.